http://www.aerodeon.com/ Aerodeon is a creative advertising agency that connects brands to consumers over mobile networks en-us Nucleus CMS v3.22 © Weblog http://backend.userland.com/rss http://www.aerodeon.com//nucleus/nucleus2.gif http://www.aerodeon.com/ http://www.aerodeon.com/index.php?itemid=103 News http://www.aerodeon.com/index.php?itemid=103 Mon, 10 Mar 2008 10:25:05 +0000 http://www.aerodeon.com/index.php?itemid=102 Guinness respected by the judges in the Mobile and Business-to-Business categories and its work to measure mobile advertising effectiveness for Procter & Gamble recognised in the Mobile category. ]]> News http://www.aerodeon.com/index.php?itemid=102 Sun, 27 Jan 2008 12:14:30 +0000 http://www.aerodeon.com/index.php?itemid=101 Mobile Marketing UK Awards 2008. Aerodeon's work to drive sales of Guinness on-trade and its efforts to evaluate mobile advertising effectiveness for Procter & Gamble have been shortlisted in the Business-to-Business and Best use of Planning categories respectively. ]]> News http://www.aerodeon.com/index.php?itemid=101 Thu, 24 Jan 2008 16:42:47 +0000 http://www.aerodeon.com/index.php?itemid=96
More...]]> Mobile and Brands http://www.aerodeon.com/index.php?itemid=96 Sat, 13 Oct 2007 12:03:03 +0100 http://www.aerodeon.com/index.php?itemid=91 News http://www.aerodeon.com/index.php?itemid=91 Sat, 21 Jul 2007 16:36:06 +0100 http://www.aerodeon.com/index.php?itemid=89
- Mastercard relied on the latest version of Aerodeon's mobile marketing and advertising platform, AeroDrive 2.0, to deliver two major promotions that encouraged usage of Mastercard and Maestro for small transactions in store. The campaigns, which ran in Homebase stores and the Metro newspaper, supported the above the line message 'cash is dead'.

- Irelands leading lager, Harp, ran a number of SMS promotional drives in Q2 with nationwide in-bar sampling efforts.

- AeroDrive 2.0 supported the roll out of a nationwide in-bar SMS promotion to encourage non-Guinness drinkers to trial.

- Aerodeon helped Dulux roll out a major in-store promotion to encourage purchase of trade paint amongst thousands of trade customers. Top tier prizes include trips to Las Vegas and Monte Carlo with thousands of small cash prizes redeemable in store.
]]> Mobile and Brands http://www.aerodeon.com/index.php?itemid=89 Wed, 13 Jun 2007 18:30:15 +0100 http://www.aerodeon.com/index.php?itemid=84 "How to Develop a Mobile Marketing Strategy". The document aims to help advertisers who wish to make sense of the broad & fast changes in mobile marketing and lay the foundations for the development of a coherent mobile marketing and advertising strategy.]]> Mobile and Brands http://www.aerodeon.com/index.php?itemid=84 Sat, 30 Dec 2006 14:30:00 +0000 http://www.aerodeon.com/index.php?itemid=81
Did the SMS response correlate in a sales uplift? Did the SMS response increase awareness of the brand unprompted and prompted? Did the response increase intention to purchase or brand trial? Mobile marketing is a highly accountable media so campaign planning will include the definition of objectives and metrics to measure the success of the campaign in relation to the goals. With sales data taking a number of weeks to filter through, it's useful to have a snapshot of how things went beforehand. Mobile marketing campaigns offer real-time metrics and often the final leg of the marketing communications chain - response - brand managers find this a very useful early 'indicator' of overall campaign performance.

Brand managers can extract more from this performance 'snapshot' if they also look at historic data to unveil true campaign performance over the longer term and the effect on brand performance. How did the metrics compare to the previous campaign? Is the response trend improving or declining or is it static? Did the response cost more or less to achieve than past campaigns taking into account inflation? Did the supporting choice media selection or the big creative idea lift metrics? This data is straightforward to collate and is a useful indicator of on-going brand equity and should be on every marketers 'mobile marketing strategy' checklist.]]> Mobile and Brands http://www.aerodeon.com/index.php?itemid=81 Fri, 28 Jul 2006 10:19:35 +0100 http://www.aerodeon.com/index.php?itemid=80 Lift 06 Conference in Geneva earlier this year included a presentation from Stefana Broadbent that examined how consumers use various communications media including fixed line telephones, IM, social networks and of course mobile. Her ethnographic studies showed that SMS, is of course a very intimate channel, this much we know already. But interestingly she characterised the messages that consumers send one and other across it as 'Grooming' messages - thank you's, endearments and things that keep relationships alive. Her studies show that over 50% of communication over SMS is 'relationship grooming.'

This represents challenges and opportunities for marketers. We know that consumers will allow trusted brands short term access into the privacy of their mobile 'cocoon' but developing long term relationships - mCRM - is far more difficult. Brands that deliver their message in a manner that doesn't respect 'Grooming' phenomena will be rejected. What kind of communications will be accepted? Those that are brief, relevant, engaging, amusing and emotional. In short just like those we send our friends and family.]]> Consumer Control http://www.aerodeon.com/index.php?itemid=80 Mon, 24 Jul 2006 17:10:22 +0100 http://www.aerodeon.com/index.php?itemid=79 Mobile Advertising Symposium that fee-based media services of all kinds will increasingly give way to ad-supported models in the next few years. Surprisingly, this transition will be driven by consumer sentiment as individuals come to find countless small fees more and more burdensome in aggregate. People are going through subscription burnout and the consumers are saying enough is enough.The solution may be short, contextual, targeted advertising - the kind that mobile is ideally suited to.

Mobile advertising will likely be short-form, five or seven seconds, and consistent with programming but if the content of the commercial is not relevant to Generation M - they'll reject it.

]]> Mobile and Brands http://www.aerodeon.com/index.php?itemid=79 Fri, 30 Jun 2006 16:04:52 +0100