The first research project into the effectiveness of mobile phone advertising on brand awareness, recall and purchase intent has been conducted by Aerodeon, a leading mobile advertising agency, through independent brand research agency Millward Brown. Conducted using mobile phone survey technology, the research measured how much ad awareness and brand consideration was generated for a global male grooming brand by a banner ad creative, produced by Aerodeon, on a UK mobile web portal. The research showed that branded ad awareness increased by more than 30 percent. Future purchase consideration also increased by 23 percent among users of the brand and 11% among non users.

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