16/05: Peperami & Aerodeon Celebrate the Football this Summer
Aerodeon has been appointed to provide a text and win service across 12 million packs for Unilever Bestfood’s Peperami 2006 promotion to celebrate this summer’s football.
Frustrated footie fans everywhere will be able to text a shortcode to win a Peperami Fanimal - a 30 cm tall, sound-chipped Peperami shouting football mascot with a rota of quick-witted stress-releasing soundbites from the notorious Peperami Animal. Outbursts such as ‘Who’s the sausage in the black’ and ‘The referee’s a veggie!’ form a whole host of seemingly well-timed rants, perfect for those excruciating football cliff-hangers.
Kieran Bourke, Creative Director at Aerodeon commented, “ Fanimal is a one of those ideas that has the potential to become a huge hit, I can see Rooney, Owen and Terry wanting one if they don’t get to play in the early games.”
There are 28,000 Fanimals to be won via SMS, 500 every day from May to the end of June. Unlucky, entrants will still have the chance to buy one at www.fanimal.co.uk or in Sportsworld stores for just £3.99 (RRP).
Closing date: 24/06/06
Frustrated footie fans everywhere will be able to text a shortcode to win a Peperami Fanimal - a 30 cm tall, sound-chipped Peperami shouting football mascot with a rota of quick-witted stress-releasing soundbites from the notorious Peperami Animal. Outbursts such as ‘Who’s the sausage in the black’ and ‘The referee’s a veggie!’ form a whole host of seemingly well-timed rants, perfect for those excruciating football cliff-hangers.
Kieran Bourke, Creative Director at Aerodeon commented, “ Fanimal is a one of those ideas that has the potential to become a huge hit, I can see Rooney, Owen and Terry wanting one if they don’t get to play in the early games.”
There are 28,000 Fanimals to be won via SMS, 500 every day from May to the end of June. Unlucky, entrants will still have the chance to buy one at www.fanimal.co.uk or in Sportsworld stores for just £3.99 (RRP).
Closing date: 24/06/06
