10/12: Where would you like to be with Magnum?
Algida, today announced that they have partnered with Aerodeon, a leading mobile marketing agency, in order to undertake a unique and highly innovative marketing campaign.
With competition in the ice-cream market ever-increasing Algida decided to differentiate its Magnum brand from their competitors by embarking on an SMS campaign, something which no other ice cream brands have previously considered.
The main theme of the campaign is; “Where would you like to be with Magnum?” Consumers are then invited to text in the unique code that is printed on the Magnum sticks and choose their desired location, from either Venice, Miami, Dubai or the Maldives.
Ten lucky winners will then receive a week’s holiday for two people in their chosen luxury destination.
Binatli Tugay, Aerodeon Turkey MD, says; “This should be a very successful promotion as luxury resorts always prove to be popular incentives, therefore we are anticipating an extremely high response rate.”
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK’s first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as proctor & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon Turkey.
For further information or visuals please contact:
Chloe Phillips
Tel:020 7629 0089
Email: chloe.Phillips@aerodeon.com
With competition in the ice-cream market ever-increasing Algida decided to differentiate its Magnum brand from their competitors by embarking on an SMS campaign, something which no other ice cream brands have previously considered.
The main theme of the campaign is; “Where would you like to be with Magnum?” Consumers are then invited to text in the unique code that is printed on the Magnum sticks and choose their desired location, from either Venice, Miami, Dubai or the Maldives.
Ten lucky winners will then receive a week’s holiday for two people in their chosen luxury destination.
Binatli Tugay, Aerodeon Turkey MD, says; “This should be a very successful promotion as luxury resorts always prove to be popular incentives, therefore we are anticipating an extremely high response rate.”
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK’s first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as proctor & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon Turkey.
For further information or visuals please contact:
Chloe Phillips
Tel:020 7629 0089
Email: chloe.Phillips@aerodeon.com
