09/12: Where we came from
Aerodeon was founded by brothers Chris & Kieran Bourke and Andrew Jones in 2000. Sharing 30 years experience in above the line advertising, mobile telecoms and new media strategy they felt that starting what was to become the UK's first mobile marketing agency might be a good idea.
Back then brands found the idea of advertising across mobile innovative but limiting as we didn't have the the rich multimedia handsets that are common today. However, many persisted and grew more creative and together we pushed the boundaries of branding within 160 characters.
This sense of adventure paid off for our first ever client, the BBC, when together we grew sales of Top of the Pops Magazine to substantially take the lead over their closest competitor Smash Hits. Marketing Magazine thought we'd both done well enough to award us the Grand Prix during their inaugral Connections Awards in 2001.
Thankfully, with the advent and growth of the mobile internet, these creative restrictions no longer apply and many of the clients who were bold back in the day's of SMS marketing laid the foundations for todays rich mobile consumer relationships and they are now reaping the rewards.
As the mobile internet and advertising across it converges with the Web we find ourselves today delivering mobile strategy and creative across both mobile and internet platforms on behalf of our clients.
Back then brands found the idea of advertising across mobile innovative but limiting as we didn't have the the rich multimedia handsets that are common today. However, many persisted and grew more creative and together we pushed the boundaries of branding within 160 characters.
This sense of adventure paid off for our first ever client, the BBC, when together we grew sales of Top of the Pops Magazine to substantially take the lead over their closest competitor Smash Hits. Marketing Magazine thought we'd both done well enough to award us the Grand Prix during their inaugral Connections Awards in 2001.
Thankfully, with the advent and growth of the mobile internet, these creative restrictions no longer apply and many of the clients who were bold back in the day's of SMS marketing laid the foundations for todays rich mobile consumer relationships and they are now reaping the rewards.
As the mobile internet and advertising across it converges with the Web we find ourselves today delivering mobile strategy and creative across both mobile and internet platforms on behalf of our clients.
