Yves Rocher, the World Leader in plant-based cosmetics, has teamed up with mobile marketing agency Aerodeon to launch a nationwide mobile coupon campaign in France.
Launching in June 2003, the campaign aims to increase brand loyalty by offering consumers the chance to receive a mobile coupon which can be redeemed either online or in store. By showing their mobile coupon at the till, the consumer will instantly receive a rebate on their purchase.
This campaign, which is being undertaken by Aerodeon France, will be supported by POS advertising, posters and flyers and will be run in 550 stores nationwide.

About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon France.

For further information or visuals please contact;

Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com