Doritos, ‘everybody’s favourite snack’, has teamed up with mobile marketing agency Aerodeon to find a name for a new product variant being launched in Turkey.
This innovative and highly interactive on-pack SMS campaign, which launched on the 5th April 2004, gives the consumer the opportunity to name the new Doritos product. Consumers are invited to text in a unique code found on a scratch card within each pack together with their suggested name for the new product.
Prizes offered include: 1 Smart Roadster to be given to the overall winner, 3,800,000 SMS credits, 330,000 Shubuo Flirt Packages (market leader in subscription based VAS service that includes flirting tips, party schedules and love horoscopes).
In addition the overall winner will become a mini celebrity in Turkey: his/her photo will be printed on the pack of the new product for a month!

About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon Turkey.
For further information or visuals please contact;

Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com