Mobile marketing agency Aerodeon has caught the attention of the much sought after older market with its campaign for Ballantine’s Original Character Whisky in France.
The promotion, which gives consumers the chance to win tickets to a six nation rugby game in Scotland, proved to be extremely successful with the over 40’s. In compliance with strict French legislation, the date of birth of participants is captured when consumers register in order to filter out anyone under the age of 18. This data revealed that the average age of participants is 40.
Ballantines first consumer on-pack SMS campaign has therefore been a big hit, proving that SMS marketing is not limited to the 12-25 generation!

About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was carried out by Aerodeon France
For further information or visuals please contact;
Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com