Health & Beauty brand L'Oreal Paris has appointed mobile marketing agency Aerodeon to run a world cup campaign for Special FX Out of Bed its fibre putty hairstyling product for young men.
The campaign is based around a fun wake up service that plays on the fact that most England matches are unsociably early. Out of Bed, one of the Studio Line range's top sellers, is a fast and easy way to create a lasting messed up effect - perfect for the young male football enthusiast who has gone to bed too late and will need to get up in a hurry but still wants to have the right look.
The campaign will be launched with a full page ad in FHM's June issue. Fans will be invited to register for the service by texting in a key word and in return receive entertaining, irreverent messages to get them out of bed in advance of each game.

Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com