Leading youth mobile marketing agency Aerodeon and the UK's leading SMS aggregator WIN have formed a strategic partnership. The partnership is a consequence of requests from brand and media clients who want to cherry pick the best in the business - Aerodeon for its creative agency skills and WIN for it technology expertise - and to experience a single service.
This represents a significant development for mobile marketing, now in its third year. The increasing capability of mobile network, handset and billing technologies, that offers so much potential for brands and media owners, brings with it a greater need for specialist skills. This partnership is a recognition of the need to provide clients with easy access to a single service that can fully exploit this potential.
Chris Bourke, Aerodeon Technology Director commented, "We're extremely excited about this relationship. It confirms both parties leadership in their respective parts of the mobile marketing value chain and offers our clients a single interface to our collective ability, namely best of breed mobile marketing and supporting SMS delivery"

Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com