30/10: Heart 106.2 announces launch of 'Texters' SMS service
Chrysalis Radio's flagship station - London's Heart 106.2 - is, for the very first time, set to launch an SMS service for the station's 1.6 million listeners. Provided by mobile marketing agency Aerodeon, the 'Texters' service will commence mid-October 2002 and will offer listeners who join the database the chance to win prizes including holidays and cash and keep them up to date with competitions and special offers running on-air.
Kicking-off today with a week of on-air promotion, listeners will be invited to register with the opt-in permission-based service by sending an SMS message the 'Heart 106.2 Texters' hotline. In return, entrants will be entered into a draw to win a once-in-a-lifetime holiday in Australia. In addition, other registration incentives include a daily cash prize of £500.
A revenue driven service, the Heart 106.2 Texters club will give third party advertisers the chance to reach a well defined 24-44 year old female demographic on the move.
Susan Cooke, Aerodeon’s Head of Client Services added, “ This will be an invaluable addition to our three quarter of a million ‘opinion former’ records we host and broker to advertisers on behalf of high profile media owners. We have launched SMS services and managed databases for T4, Sugar, CD UK, TV Hits, Galaxy Radio, 19, J17 and Bliss.
Speaking of the 'Texters' service launch, Chrysalis Radio's Interactive Manager, Abigail Taylor, said; "The Heart 106.2 'Texters' service will bring the Heart and its listeners even closer together. This will be the very first time that SMS technology has been used by a leading radio station to create a targeted database of 25-44 year old women whilst enabling our listeners to interact with the station. We're sure it will be a huge success with both our listeners and third party advertisers".
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Kicking-off today with a week of on-air promotion, listeners will be invited to register with the opt-in permission-based service by sending an SMS message the 'Heart 106.2 Texters' hotline. In return, entrants will be entered into a draw to win a once-in-a-lifetime holiday in Australia. In addition, other registration incentives include a daily cash prize of £500.
A revenue driven service, the Heart 106.2 Texters club will give third party advertisers the chance to reach a well defined 24-44 year old female demographic on the move.
Susan Cooke, Aerodeon’s Head of Client Services added, “ This will be an invaluable addition to our three quarter of a million ‘opinion former’ records we host and broker to advertisers on behalf of high profile media owners. We have launched SMS services and managed databases for T4, Sugar, CD UK, TV Hits, Galaxy Radio, 19, J17 and Bliss.
Speaking of the 'Texters' service launch, Chrysalis Radio's Interactive Manager, Abigail Taylor, said; "The Heart 106.2 'Texters' service will bring the Heart and its listeners even closer together. This will be the very first time that SMS technology has been used by a leading radio station to create a targeted database of 25-44 year old women whilst enabling our listeners to interact with the station. We're sure it will be a huge success with both our listeners and third party advertisers".
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
