01/11: Aerodeon Feature in Financial Times Top 50 Creative Businesses
Quoted from FT CREATIVE BUSINESS: The Creative Business 50: This year's leading lights in the Creative Industries Financial Times; Oct 29, 2002.
By February 2000, it was clear that mobile was the next big thing after the internet. That was why Andrew Jones and brothers Kieran and Chris Bourke, decided to launch what claims to be the UK's first mobile marketing agency.
"We realised that mobile phones represented a great way of reaching out to consumers. But it's a tricky medium - you have to do it properly," says Jones.
At a time when the internet boom had not yet turned to bust, the founders' attitude to funding seemed rather quaint. Each put £1,000 into the business, and they set up a small loan facility with the bank.
As a result, the company's expansion has been funded entirely out of cashflow. It seems to have proved successful: the company has always been profitable, hopes to make revenues of about £2m this year, and has grown to 15 employees.
Aerodeon sees mobile phones as the new "social glue" for young people. Other companies seem to agree, with competitors piling into the market and even advertising agencies becoming eager to include mobile as part of their offerings to clients.
It's easy to see why: SMS messages are cheap, easy to send, personal, immediate and youngsters tend to like them. They also tend to get a good response rate. The company's recent campaign, for Mıller Squeezers, sent out to 50,000 teenage mobile users, garnered a 10 per cent response.
Aerodeon's clients include BBC Worldwide, Capital Radio, Channel 4, HarperCollins and IPC Connect, with its target market skewed towards 8 to 28-year-olds.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three categorys at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
By February 2000, it was clear that mobile was the next big thing after the internet. That was why Andrew Jones and brothers Kieran and Chris Bourke, decided to launch what claims to be the UK's first mobile marketing agency.
"We realised that mobile phones represented a great way of reaching out to consumers. But it's a tricky medium - you have to do it properly," says Jones.
At a time when the internet boom had not yet turned to bust, the founders' attitude to funding seemed rather quaint. Each put £1,000 into the business, and they set up a small loan facility with the bank.
As a result, the company's expansion has been funded entirely out of cashflow. It seems to have proved successful: the company has always been profitable, hopes to make revenues of about £2m this year, and has grown to 15 employees.
Aerodeon sees mobile phones as the new "social glue" for young people. Other companies seem to agree, with competitors piling into the market and even advertising agencies becoming eager to include mobile as part of their offerings to clients.
It's easy to see why: SMS messages are cheap, easy to send, personal, immediate and youngsters tend to like them. They also tend to get a good response rate. The company's recent campaign, for Mıller Squeezers, sent out to 50,000 teenage mobile users, garnered a 10 per cent response.
Aerodeon's clients include BBC Worldwide, Capital Radio, Channel 4, HarperCollins and IPC Connect, with its target market skewed towards 8 to 28-year-olds.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three categorys at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
