10/03: Lever Faberge Launches Major Interactive Campaign to Promote New Siren Fragrance
Mobile marketing specialist, Aerodeon briefed by Lever Faberge’s BTL agency Claydon Heely Jones Mason has created a major interactive campaign to promote the launch of Lever Faberge’s new Siren fragrance. The campaign is targeted at 18-24 yr old females. SMS voting, viral activity and tips will form part of a campaign to bring The creative platform, ‘Where have all the men gone?’.
Supporting a major ambient media campaign will be SMS voting, viral SMS activity and advice via text messages. Katy Holgate, Senior Account Manager at Claydon Heeley commented, “This looks all set to be one of the largest mobile-ambient media campaigns in the UK & the target audience are heavy users of SMS, so we’re expecting a very healthy response.”
Susan Cooke, Head of Client Services at Aerodeon commented, “ The addition of mobile to the promotional mix, adds a whole new dimension to the ambient media campaign. We can quickly discover who is responding & when and extend the active life of our campaign message with the audience by creating a text club.”
For further information please contact:
Kieran Bourke + 44 (0) 207 629 0089
kieran.bourke@aerodeon.com
Supporting a major ambient media campaign will be SMS voting, viral SMS activity and advice via text messages. Katy Holgate, Senior Account Manager at Claydon Heeley commented, “This looks all set to be one of the largest mobile-ambient media campaigns in the UK & the target audience are heavy users of SMS, so we’re expecting a very healthy response.”
Susan Cooke, Head of Client Services at Aerodeon commented, “ The addition of mobile to the promotional mix, adds a whole new dimension to the ambient media campaign. We can quickly discover who is responding & when and extend the active life of our campaign message with the audience by creating a text club.”
For further information please contact:
Kieran Bourke + 44 (0) 207 629 0089
kieran.bourke@aerodeon.com
