The Challenge
With a five day deadline build, develop and run a Bluetooth campaign to support the 2005 launch of the SnowPatrol season on The Discovery Channel.

The Solution
Working with Discovery's integrated agency, Sledge, Aerodeon built at extremely short notice 'wearable' blueooth devices that were capable of sending video clips to consumer phones within a 20m radius. Sledge deployed a guerilla field marketing team who wore the devices, over three days, outside the Ski Show 2005 at London's Olympia exhibition hall. Consumers attending the Ski Show were prompted by the field staff to 'switch bluetooth on' on their handsets to receive a secret video. A 30 sec mobile video ad promoting SnowPatrol was broadcast to all consumers with Bluetooth handsets activated.

The Result
The campaign generated a staggering 60% reponse rate and dozens of consumers thanked and interacted with the field staff to learn more about the promotion creating priceless word-of-mouth buzz.