Nokia, the world leader in mobile communication and innovation, has partnered with mobile marketing specialist Aerodeon to launch a series of 3 highly interactive, groundbreaking mobile marketing campaigns in Turkey.
Each campaign highlights the creative, dynamic spirit of the brand:
1) MMS Greeting Card
This was the first MMS Campaign in Turkey! An MMS greetings card was sent to 29,047 and 8,092 Club Nokia Members at Kurban Bairam (a religious festival) and Valentines Day respectively.
2) M-Tickets
Club Nokia members were offered the chance to win an m-ticket to a Nokia sponsored festival by texting in the correct answer to a music related question. The first 1000 participants to respond won m-tickets, thereby gaining free entry to the festival
3) Interactive TV advertisement
A teaser SMS campaign was sent to the club Nokia database 2 hrs before the N-gage ad was due to be aired asking a specific question about the advertisement. Consumers were offered the chance to win a Nokia N-gage by texting in the correct answer to a shotcode. The campaign generated a huge response: over 10,000 entries were received in 3 hours.

About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was carried out by Aerodeon Turkey.
For further information or visuals please contact;

Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com