11/03: Aerodeon Appointed To Run Trinny And Susannah SMS Campaign For Nescafe Original
· 10 x £10,000 shopping sprees with Trinny and Susannah to be won by customers of Nescafe Original
· Secondary prizes of 100,000 Trinny and Susannah videos
· Everyone a winner - even ‘losers’ get fashion tips
LONDON, UK – Aerodeon, the mobile marketing agency, today announced that it has been appointed by Billington Cartmel to support a highly innovative promotion for Nescafe Original. The promotional jars are now on-shelf in all major supermarkets.
Customers are invited to text ‘Great Taste’ to the phone number shown on the coffee jar. Ten winners will be selected to go on a shopping trip with Trinny and Susannah, each with £10,000 spending money.
100,000 secondary winners will be given a video that has been specially created by Trinny and Susannah. All other entrants will receive fashion tips via SMS as consolation prizes.
The on-pack promotion is being supported by a multimedia marcomms campaign, involving television advertising, outdoor and transport media, including buses, 48-sheets and 6-sheets, radio and point of sale activity. The media spend of the partnership is approximately £5 million.
Most people start the day on autopilot and the first important decision they make is what they’re going to wear that day. Taking five minutes out in the morning to relax with a mug of NESCAFÉ Original coffee will help consumers start their day with clarity, and Trinny & Susannah can help consumers with that all important style decision. This promotion is synonymous with the brand’s values and reinforces the message that NESCAFÉ Original coffee helps people get their day off to the best possible start.
Chris Bourke, Aerodeon UK MD, says; “This is a very exciting promotion. Trinny and Susannah are such popular celebrities we are expecting a very high level of response. No one will go away empty handed.”
Dan Machen, NESCAFÉ Original account director at Billington Cartmell, said: “This is a great promotional association with two stars at the height of their popularity. Not only does the activity deliver brand equity, but also offers loads of fantastic prizes – giving everyone in the UK the chance to get style advice from Trinny and Susannah.”
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About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul
For further information or visuals please contact;
Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com
· Secondary prizes of 100,000 Trinny and Susannah videos
· Everyone a winner - even ‘losers’ get fashion tips
LONDON, UK – Aerodeon, the mobile marketing agency, today announced that it has been appointed by Billington Cartmel to support a highly innovative promotion for Nescafe Original. The promotional jars are now on-shelf in all major supermarkets.
Customers are invited to text ‘Great Taste’ to the phone number shown on the coffee jar. Ten winners will be selected to go on a shopping trip with Trinny and Susannah, each with £10,000 spending money.
100,000 secondary winners will be given a video that has been specially created by Trinny and Susannah. All other entrants will receive fashion tips via SMS as consolation prizes.
The on-pack promotion is being supported by a multimedia marcomms campaign, involving television advertising, outdoor and transport media, including buses, 48-sheets and 6-sheets, radio and point of sale activity. The media spend of the partnership is approximately £5 million.
Most people start the day on autopilot and the first important decision they make is what they’re going to wear that day. Taking five minutes out in the morning to relax with a mug of NESCAFÉ Original coffee will help consumers start their day with clarity, and Trinny & Susannah can help consumers with that all important style decision. This promotion is synonymous with the brand’s values and reinforces the message that NESCAFÉ Original coffee helps people get their day off to the best possible start.
Chris Bourke, Aerodeon UK MD, says; “This is a very exciting promotion. Trinny and Susannah are such popular celebrities we are expecting a very high level of response. No one will go away empty handed.”
Dan Machen, NESCAFÉ Original account director at Billington Cartmell, said: “This is a great promotional association with two stars at the height of their popularity. Not only does the activity deliver brand equity, but also offers loads of fantastic prizes – giving everyone in the UK the chance to get style advice from Trinny and Susannah.”
-ends-
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul
For further information or visuals please contact;
Christina Pearce
Tel: 020 7629 0089
Email: christina.pearce@aerodeon.com
