01/11: All balls and no brains?!!
Ford Focus C-Max has teamed up with mobile marketing agency Aerodeon in order to promote the launch of their new and exciting car.
Consumers are able to view the car by attending the Autoshow Fair in November and as Ford are already a sponsor of the UEFA Championship League, Aerodeon has devised a campaign whereby consumers are invited to guess the number of footballs in the car and text in their answer. One lucky winner will then receive two free tickets for the final match of the UEFA Championship League.
Pinar Bilican, Aerodeon’s Creative Director says; ‘This is a great promotion as football and automobiles are the two things that delight men the most, so why not combine them?”
Ford have anticipated a high response rate to this campaign, subsequently they have decided to continue it until January 2005 by displaying the football car in the crowded areas of the city.
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK’s first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as GSK, Nestle and Proctor & Gamble.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon Turkey.
For further information or visuals please contact:
Chloe Phillips
Tel:020 7629 0089
Email: chloe.Phillips@aerodeon.com
Consumers are able to view the car by attending the Autoshow Fair in November and as Ford are already a sponsor of the UEFA Championship League, Aerodeon has devised a campaign whereby consumers are invited to guess the number of footballs in the car and text in their answer. One lucky winner will then receive two free tickets for the final match of the UEFA Championship League.
Pinar Bilican, Aerodeon’s Creative Director says; ‘This is a great promotion as football and automobiles are the two things that delight men the most, so why not combine them?”
Ford have anticipated a high response rate to this campaign, subsequently they have decided to continue it until January 2005 by displaying the football car in the crowded areas of the city.
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK’s first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as GSK, Nestle and Proctor & Gamble.
Aerodeon has offices in London, Paris, New York and Istanbul. This project was undertaken by Aerodeon Turkey.
For further information or visuals please contact:
Chloe Phillips
Tel:020 7629 0089
Email: chloe.Phillips@aerodeon.com
