09/09: Aerodeon Launches Pan-European Campaigns Following Global Expansion
Aerodeon France to launch first consumer on-pack SMS campaign for Ballantine's Original Character Whisky
Aerodeon Turkey to launch nationwide six-week campaign for YKM department stores
Offices established in Paris and Istanbul this year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced the launch of campaigns in France and Turkey following its recent global expansion.
Forthcoming campaigns for Aerodeon France include the first consumer on-pack SMS campaign for Ballantine's Original Character Whisky. The campaign, which will run from September - December 2003, was developed together with agency 141 Worldwide. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance to win tickets to attend a six nations rugby match in Scotland.
Aerodeon Turkey is to launch a nationwide campaign for YKM department stores, together with Bonus card and GSM operator Turkcell, on 15 September 2003. The promotion, involving all 39 stores, will comprise national print, radio, posters and in-store advertising, and aims to increase the customer database whilst building brand awareness. Consumers will be given the chance to win prizes including holidays, flights, mobile phones and free air-time from Turkcell.
Recent campaigns by Aerodeon Turkey include; the first mobile marketing campaign using reverse billing technology for Sushico & Chinese restaurants in May-July 2003; a nationwide SMS campaign for Efes Pilsen Beer houses in June 2003 and the first SMS campaign for Nokia in Turkey in July 2003.
Chris Bourke, Aerodeon UK Managing Director, says, "This is an exciting time for Aerodeon. These campaigns signal that our vision of an international network is coming to fruition and that the hard work by our European offices is paying off."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Anna Sargent + 44 (0) 207 629 0089
anna.sargent@aerodeon.com
Aerodeon Turkey to launch nationwide six-week campaign for YKM department stores
Offices established in Paris and Istanbul this year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced the launch of campaigns in France and Turkey following its recent global expansion.
Forthcoming campaigns for Aerodeon France include the first consumer on-pack SMS campaign for Ballantine's Original Character Whisky. The campaign, which will run from September - December 2003, was developed together with agency 141 Worldwide. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance to win tickets to attend a six nations rugby match in Scotland.
Aerodeon Turkey is to launch a nationwide campaign for YKM department stores, together with Bonus card and GSM operator Turkcell, on 15 September 2003. The promotion, involving all 39 stores, will comprise national print, radio, posters and in-store advertising, and aims to increase the customer database whilst building brand awareness. Consumers will be given the chance to win prizes including holidays, flights, mobile phones and free air-time from Turkcell.
Recent campaigns by Aerodeon Turkey include; the first mobile marketing campaign using reverse billing technology for Sushico & Chinese restaurants in May-July 2003; a nationwide SMS campaign for Efes Pilsen Beer houses in June 2003 and the first SMS campaign for Nokia in Turkey in July 2003.
Chris Bourke, Aerodeon UK Managing Director, says, "This is an exciting time for Aerodeon. These campaigns signal that our vision of an international network is coming to fruition and that the hard work by our European offices is paying off."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Anna Sargent + 44 (0) 207 629 0089
anna.sargent@aerodeon.com
