15/09: Aerodeon Appointed by Nestle for SMS Launch of KitKat Kubes
Nationwide campaign to run August-September 2003
Campaign to target text messaging-savvy males and females
System offers flexibility to deliver innovative and effective SMS campaigns
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by Nestle to deliver an SMS sampling campaign to support the launch of KitKat Kubes, a new and innovative extension of the nation's number one confectionery brand, KitKat.
The campaign, which takes place from August-September 2003 aims to seed KitKat Kubes, a bitesize variant of the UK's best-selling confectionery brand, with members of the core target group in order to create demand for the product. The campaign targets text messaging-savvy male and female 16 to 25 year olds. While it is traditionally women who buy bitesize products, KitKat are confident that Kubes will bring new male users into that area of confectionery.
The campaign will tease and delight both loyal KitKat consumers, (who have opted in to receive further promotional offers after participating in Nestle KitKat's 'Britain's Biggest Break' campaign earlier this year) and target consumers from Aerodeon's media partner SMS databases with engaging on-brand messages which will give them the opportunity to request free samples of the product direct from their phone.
A Nestle spokesperson commented, "KitKat Kubes targets young people on the move, so the fit with mobile marketing is perfect. We decided to exploit this through direct text message marketing which has proven, through our earlier activity with Britain's Biggest Break, to deliver high response rates and consumer interaction."
Chris Bourke, Aerodeon UK Managing Director commented, "With the experience we gained developing the extremely successful SMS campaign for Nestle's Britain's Biggest Break earlier this year we are well placed to handle this campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Campaign to target text messaging-savvy males and females
System offers flexibility to deliver innovative and effective SMS campaigns
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by Nestle to deliver an SMS sampling campaign to support the launch of KitKat Kubes, a new and innovative extension of the nation's number one confectionery brand, KitKat.
The campaign, which takes place from August-September 2003 aims to seed KitKat Kubes, a bitesize variant of the UK's best-selling confectionery brand, with members of the core target group in order to create demand for the product. The campaign targets text messaging-savvy male and female 16 to 25 year olds. While it is traditionally women who buy bitesize products, KitKat are confident that Kubes will bring new male users into that area of confectionery.
The campaign will tease and delight both loyal KitKat consumers, (who have opted in to receive further promotional offers after participating in Nestle KitKat's 'Britain's Biggest Break' campaign earlier this year) and target consumers from Aerodeon's media partner SMS databases with engaging on-brand messages which will give them the opportunity to request free samples of the product direct from their phone.
A Nestle spokesperson commented, "KitKat Kubes targets young people on the move, so the fit with mobile marketing is perfect. We decided to exploit this through direct text message marketing which has proven, through our earlier activity with Britain's Biggest Break, to deliver high response rates and consumer interaction."
Chris Bourke, Aerodeon UK Managing Director commented, "With the experience we gained developing the extremely successful SMS campaign for Nestle's Britain's Biggest Break earlier this year we are well placed to handle this campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
