Muller Corner Squeezers has launched an exciting SMS campaign this week and there will be a shriek of excitement in the school playground. Muller, the UK’s best selling yogurt manufacturer is supporting the launch of its first portable yogurt snack, with a text messaging campaign aimed at teenagers.
Muller is running the mobile marketing campaign through PR agency Nexus Communications and mobile marketing agency Aerodeon. 50,000 teenagers in the Sugar Text Team are being sent text messages inviting them to forward a Muller Corner Squeezers message to a friend and to enter a prize draw to win one of 1,000 limited edition phone covers.
For the second phase of the campaign, Channel 4's T4 Text Club is being used. Members of the club are being alerted to a Muller Corner Squeezers competition where viewers will have the chance to win an inflatable chill out room, a home DVD entertainment system and a year’s supply of the yogurts.
Muller Managing Director Ken Wood said, "This is an innovative campaign that is fun for the kids and delivers high impact for the brand."
Muller Corner Squeezers is the UK's first ever, twin tube portable yogurt. One half contains Muller's famously creamy yogurt, the other half, a luscious fruit sauce. Just fold the two together, tear off the top and squeeze, to let the combination of flavours mix in your mouth! Rrp £1.49 for a box of six.

Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones + 44 (0) 207 629 0089
andrew.jones@aerodeon.com