31/10: Chupa Chups search for UK’s biggest SMS squad
Chupa Chups, the world’s best selling lollipop, with 54% share of the UK market**, has appointed mobile marketing agency, Aerodeon to launch its first viral SMS campaign to UK teenagers. The three week campaign is targeted at 10-18 yr old males and females and recruitment will utilise SMS databases from high profile media owners - T4, CD:UK Magazine and Galaxy Radio.
Participants in the campaign will be given the opportunity to become Chupa Chups squad leaders and to create a unique squad name. They can invite as many friends as possible to join with one single text message. Each invitee in turn receives a branded text message from Chupa Chups asking them to recruit friends to join the unique squad. The UK’s biggest squad will win a year’s supply of Chupa Chups lollipops.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Participants in the campaign will be given the opportunity to become Chupa Chups squad leaders and to create a unique squad name. They can invite as many friends as possible to join with one single text message. Each invitee in turn receives a branded text message from Chupa Chups asking them to recruit friends to join the unique squad. The UK’s biggest squad will win a year’s supply of Chupa Chups lollipops.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
