27/08: Aerodeon Announces Management Restructure to Implement Global Expansion
Offices in Paris, New York and Istanbul to support global expansion
Chris Bourke takes responsibility for UK operations
LONDON, UK - Aerodeon, the mobile marketing agency, today announced a management restructure as part of its global expansion. The changes are being implemented in order to build the business and establish Aerodeon as the most respected creative and innovative global mobile marketing agency serving brands.
Chris Bourke, managing partner and co-founder will be heading up the UK business, effective immediately. He brings considerable expertise to the role, having worked for IBM and NEC, where he was responsible for developing new media strategies and for maximising the potential that mobile offers with a number of new technologies.
Offices have been established in Paris, New York and Istanbul this year. Andrew Jones, former UK Managing Director, is to become President of Aerodeon Inc. and Kieran Bourke, Vice President Sales & Marketing. Aerodeon raised £250,000 debt financing through HBOS to fund the expansion, with the help of GP Capital. The equity remains 100% owned by the three founders.
Chris Bourke, Managing Director, Aerodeon UK, said; “Aerodeon is growing from strength to strength and with offices across Europe and now in the USA we are well positioned to realise our global ambitions for the business. With a fresh perspective, an established career in new media and a strong track record in innovating across the industry I look forward to taking the company to the next level. ”
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless’ sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK’s Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Chris Bourke takes responsibility for UK operations
LONDON, UK - Aerodeon, the mobile marketing agency, today announced a management restructure as part of its global expansion. The changes are being implemented in order to build the business and establish Aerodeon as the most respected creative and innovative global mobile marketing agency serving brands.
Chris Bourke, managing partner and co-founder will be heading up the UK business, effective immediately. He brings considerable expertise to the role, having worked for IBM and NEC, where he was responsible for developing new media strategies and for maximising the potential that mobile offers with a number of new technologies.
Offices have been established in Paris, New York and Istanbul this year. Andrew Jones, former UK Managing Director, is to become President of Aerodeon Inc. and Kieran Bourke, Vice President Sales & Marketing. Aerodeon raised £250,000 debt financing through HBOS to fund the expansion, with the help of GP Capital. The equity remains 100% owned by the three founders.
Chris Bourke, Managing Director, Aerodeon UK, said; “Aerodeon is growing from strength to strength and with offices across Europe and now in the USA we are well positioned to realise our global ambitions for the business. With a fresh perspective, an established career in new media and a strong track record in innovating across the industry I look forward to taking the company to the next level. ”
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless’ sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK’s Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
