24/09: Aerodeon Appointed to Support First SMS Campaign for the Conservative Party
Nationwide campaign to run 24 September - 25 October 2003
Campaign to raise awareness of the Party's policy to abolish university tuition fees
Competition gives students the chance to get their tuition fees paid for the year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by The Conservative Party to support its first SMS campaign. The campaign, which aims to raise awareness of the Party's policy to scrap university tuition fees, takes place from 24 September - 25 October 2003.
The campaign targets students attending university fresher fairs across the UK who are facing the threat of top-up fees and rising student debt. Posters and leaflets will invite students to text 'NO FEES 4', followed by their university name, to be entered into a competition. The grand draw takes place on 25 October 2003 and prizes include the chance to get their tuition fees paid for the year and discount rail cards. Students are able to opt-in to receive future messages from the Party.
The Conservative Party have decided to use the increasingly pervasive medium of text messaging to reach students, putting the Party at the forefront of new campaigning techniques. The interactive campaign has been designed to tackle student apathy and encourage them to get involved in politics during university.
Chris Bourke, Aerodeon UK MD, says; "A first for any political party in the UK, this campaign signals the increasingly vital role that SMS plays in the marketing mix. We look forward to using our experience in the youth market to ensure its success."
Damian Green, Shadow Education Secretary, said; "This government has betrayed parents and students across the country. Our policy will mean that after the next General Election no students entering higher education will have to pay tuition fees. Conservative Future's competition invites students to get a head start by winning a year's payment by texting their support for our campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke+ 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Campaign to raise awareness of the Party's policy to abolish university tuition fees
Competition gives students the chance to get their tuition fees paid for the year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by The Conservative Party to support its first SMS campaign. The campaign, which aims to raise awareness of the Party's policy to scrap university tuition fees, takes place from 24 September - 25 October 2003.
The campaign targets students attending university fresher fairs across the UK who are facing the threat of top-up fees and rising student debt. Posters and leaflets will invite students to text 'NO FEES 4', followed by their university name, to be entered into a competition. The grand draw takes place on 25 October 2003 and prizes include the chance to get their tuition fees paid for the year and discount rail cards. Students are able to opt-in to receive future messages from the Party.
The Conservative Party have decided to use the increasingly pervasive medium of text messaging to reach students, putting the Party at the forefront of new campaigning techniques. The interactive campaign has been designed to tackle student apathy and encourage them to get involved in politics during university.
Chris Bourke, Aerodeon UK MD, says; "A first for any political party in the UK, this campaign signals the increasingly vital role that SMS plays in the marketing mix. We look forward to using our experience in the youth market to ensure its success."
Damian Green, Shadow Education Secretary, said; "This government has betrayed parents and students across the country. Our policy will mean that after the next General Election no students entering higher education will have to pay tuition fees. Conservative Future's competition invites students to get a head start by winning a year's payment by texting their support for our campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke+ 44 (0) 207 629 0089
sue.cooke@aerodeon.com
