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The Challenge

Drive Guinness(R) on-premise Quality compliance.

The Solution

Provided on-premise customers with the opportunity to reward bars through a text message voting promotion linked to the experience of being served a high quality pint. In-bar posters encouraged consumers to text message the word 'GREAT' if they had a great tasting, properly poured pint of Guinness (R) in-bar. Following SMS age authentication, the Guinness (R) lover was told by SMS that they were in the grand draw to win a tasting session with a master Guinness brewer in Dublin. Runner up prizes of 500 HMV vouchers were included in the prize pool.

The Result

Fantastic Guinness (R) fan participation with a huge buzz generated in thousands of pubs and bars up and down the country. The result? 8% on-trade sales uplift compared with the same period in the previous year.

The Challenge:
Procter & Gamble Femcare asked us to help stimulate purchase of Tampax Compak, the UK market leader in female sanitary care.

The Solution
Our creative solution targets mobile content loving young women with a unique digital promotion that encourages product trial. Central to the concept is a microsite at http://www.beinggirl.co.uk/tones/ that allows consumers to create their own personalised polyphonic ringtone by piecing together a virtual band of ‘ToonTone’ characters each with their own unique sounds and dance moves. Consumers redeem promotional codes found on 4.5 million packs of Tampax Compak for every tone they wish to send to their mobile, but they are free to create and listen to as many tones as they wish using the microsite.

Results
Campaign still ongoing but early results look like mobile's are buzzing up and down the UK to the sound of the ToonTones!

The Challenge
To drive purchase of Nestle USA's best selling confectionery Baby Ruth, Crunch and Butter Finger using innovative digital channels.

The solution
This was our second nationwide campaign in the USA following the success of our work on AT&T's sponsorship of American Idol II and Nestle USA's first steps into mobile marketing. Working closely with Nestle USA's rostered promotional agencies we devised a compelling in-store promotion, promoted across thousands of retailers nationwide, that offered consumers the chance to win Top-40 US bilboard tones in return for purchase. The tones were custom developed for the campaign and included the most popular categories R&B, Pop, Country and Rock. Even the losers walked away with SMS gags from one of the USA's best comedy writers.

The Result
The success of the promotion prompted Nestle USA to demand that mobile play a central role in their next promotion which is now in development.

The Challenge
With a five day deadline build, develop and run a Bluetooth campaign to support the 2005 launch of the SnowPatrol season on The Discovery Channel.

The Solution
Working with Discovery's integrated agency, Sledge, Aerodeon built at extremely short notice 'wearable' blueooth devices that were capable of sending video clips to consumer phones within a 20m radius. Sledge deployed a guerilla field marketing team who wore the devices, over three days, outside the Ski Show 2005 at London's Olympia exhibition hall. Consumers attending the Ski Show were prompted by the field staff to 'switch bluetooth on' on their handsets to receive a secret video. A 30 sec mobile video ad promoting SnowPatrol was broadcast to all consumers with Bluetooth handsets activated.

The Result
The campaign generated a staggering 60% reponse rate and dozens of consumers thanked and interacted with the field staff to learn more about the promotion creating priceless word-of-mouth buzz.

The Challenge
To increase the frequency of purchase amongst target consumers (ages 18-24) and reinforce the brand as exciting, fun and dynamic.

The Solution
An on-pack ‘Breezer Celebrity Lifestyle’ SMS campaign with an innovative mechanic and great prizes was devised to instantly reinforce the dynamic spirit of the brand. The campaign launched September 2002 and will run until June 2004, involving 80 million units. Consumers were offered chances to win four £10,000 spending sprees in Las Vegas and 24 hours living the ‘celebrity life’ in London by texting in a unique code found on the back label of each bottle for an instant win/lose confirmation.

The Impact
The campaign generated a huge response during its first month and produced a significant database of consumer contact points. Aerodeon are now handling Celebrity Txt2 Win II as a result of the ongoing success of Celebrity Txt2Win.

The Challenge:
To increase awareness and build anticipation surrounding the launch of a new variant of Doritos product range through an engaging and dynamic national promotion.

The Solution:
An innovative and highly interactive on-pack SMS campaign that gives the consumer the opportunity to decide on the name of a new Doritos product. The campaign launched on 5th April 2004 and will run until 31st July 2004 and involves the entire Doritos range. Consumers are invited to text in a unique code found on scratchcards within each pack together with their suggested name for the new product. Prizes offered include: Smart Roadster, to be given to the overall winner, 3,800,000 SMS credits, 330,000 Shubuo Flirt Packages (market leader subscription based VAS service which includes flirting tips, party schedules and love horoscopes). In addition the overall winner will have his/her photo printed on the pack of the new product for a month!

The Impact
This campaign has generated a very positive response in its first month and by offering such a high level of consumer involvement it is successfully heightening the consumer experience.
This campaign was undertaken by Aerodeon Turkey

The Challenge
To increase sales and reinforce KitKat’s number one position in the confectionery market through a major national promotion, ‘Britain’s Biggest Break’.

The Solution
An integrated campaign that used SMS to persuade consumers across the UK to stop whatever they were doing to take a 15 minute break on March 21, 2003 at 3pm. The campaign comprised TV, outdoor, radio and print advertising. On-pack marketing across 100 million packs included an innovative heat-activated code that consumers were invited to text in to win prizes and receive regular communication from KitKat. Break tasters were printed on the back of wrappers and winners were notified on March 21, 2003.

The Impact
The campaign outperformed agency and client expectations in terms of business uplift and SMS proved to play a crucial role in marketing mix.

The Challenge
The Diva Starz doll brand was launched in October 2000. By the third year, market share was falling and a fresh campaign was needed to re-energize the brand. Objectives were to drive sales among target consumers and increase interaction with the brand.

The Solution
An integrated campaign that used SMS to engage consumers and drive interaction across online, outdoor, print, postcards and TV. The ‘Do you Diva?’ campaign positioned the dolls as the ultimate style icons. Consumers were invited to text vote for their ‘Real Life Fashion Diva’ e.g. Kylie, in return for a free Diva ring tone and free fashion tips.

The Impact
During the first 30 days of the campaign sales increased by 43% year on year and Diva Starz became the best selling doll in a leading retailer. Market share in the fashion doll category rose 5% in one month. The campaign was the first to include SMS in a TV campaign and was highly commended in the New Media Age Effectiveness 2003 Awards for best use of wireless/ mobile.