First ever sector-specific research project into attitudes towards mobile phone advertising has been conducted by Aerodeon and Millward Brown.

• Study sponsored by Peugeot, Diageo, Sky, Nestle, More Th>n , Procter & Gamble and Orange
• Mobile Internet browsing increases PC Internet browsing
• 3 in 5 mobile Internet users are more inclined to purchase a brand in response to relevant opt-in advertising on their mobiles

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