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The Challenge

Drive Guinness(R) on-premise Quality compliance.

The Solution

Provided on-premise customers with the opportunity to reward bars through a text message voting promotion linked to the experience of being served a high quality pint. In-bar posters encouraged consumers to text message the word 'GREAT' if they had a great tasting, properly poured pint of Guinness (R) in-bar. Following SMS age authentication, the Guinness (R) lover was told by SMS that they were in the grand draw to win a tasting session with a master Guinness brewer in Dublin. Runner up prizes of 500 HMV vouchers were included in the prize pool.

The Result

Fantastic Guinness (R) fan participation with a huge buzz generated in thousands of pubs and bars up and down the country. The result? 8% on-trade sales uplift compared with the same period in the previous year.

Aerodeon is proud to announce the delivery of the latest version of AeroDrive, our proprietary mobile marketing management & analytics platform. AeroDrive is the longest serving mobile marketing platform in the UK and has been the bedrock of hundreds of campaigns since 2000 for brand owners such as Procter & Gamble, Diageo, Sky and Mastercard. Along with faster campaign roll out and enhanced stability, AeroDrive 2.0 now includes sophisticated benchmarking features accessed via an executive dashboard, and this allows clients to compare performance of multiple campaigns over time. Mobile advertising campaign performance and ROI tracking is also included allowing clients to manipulate, export and present typical campaign data such as Hits, Page Views, Impressions, CTR's and Conversions.

Aerodeon are proud to announce the delivery of the latest version of AeroDrive, our proprietary mobile marketing management & analytics platform. AeroDrive is the longest serving mobile marketing platform in the UK and has been the bedrock of hundreds of campaigns since 2000 for brand owners such as Procter & Gamble, Diageo, Sky and Mastercard. Along with faster campaign roll out and enhanced stability, AeroDrive 2.0 now includes sophisticated benchmarking features accessed via an executive dashboard, and this allows clients to compare performance of multiple campaigns over time. Mobile advertising campaign performance and ROI tracking is also incuded allowing clients to manipulate, export and present typical campaign data such as Hits, Page Views, Impressions, CTR's and Conversions.