Aerodeon has been appointed to provide a text and win service across 12 million packs for Unilever Bestfood’s Peperami 2006 promotion to celebrate this summer’s football.
Frustrated footie fans everywhere will be able to text a shortcode to win a Peperami Fanimal - a 30 cm tall, sound-chipped Peperami shouting football mascot with a rota of quick-witted stress-releasing soundbites from the notorious Peperami Animal. Outbursts such as ‘Who’s the sausage in the black’ and ‘The referee’s a veggie!’ form a whole host of seemingly well-timed rants, perfect for those excruciating football cliff-hangers.
Kieran Bourke, Creative Director at Aerodeon commented, “ Fanimal is a one of those ideas that has the potential to become a huge hit, I can see Rooney, Owen and Terry wanting one if they don’t get to play in the early games.”
There are 28,000 Fanimals to be won via SMS, 500 every day from May to the end of June. Unlucky, entrants will still have the chance to buy one at www.fanimal.co.uk or in Sportsworld stores for just £3.99 (RRP).
Closing date: 24/06/06
Frustrated footie fans everywhere will be able to text a shortcode to win a Peperami Fanimal - a 30 cm tall, sound-chipped Peperami shouting football mascot with a rota of quick-witted stress-releasing soundbites from the notorious Peperami Animal. Outbursts such as ‘Who’s the sausage in the black’ and ‘The referee’s a veggie!’ form a whole host of seemingly well-timed rants, perfect for those excruciating football cliff-hangers.
Kieran Bourke, Creative Director at Aerodeon commented, “ Fanimal is a one of those ideas that has the potential to become a huge hit, I can see Rooney, Owen and Terry wanting one if they don’t get to play in the early games.”
There are 28,000 Fanimals to be won via SMS, 500 every day from May to the end of June. Unlucky, entrants will still have the chance to buy one at www.fanimal.co.uk or in Sportsworld stores for just £3.99 (RRP).
Closing date: 24/06/06
12/05: Rich Mobile Media Invasion
Mobile advertising inertia, fueled by dozens of venture capital injections, is really gathering pace in the US right now and appears to be outstripping the rate at which European firms can innovate. It's no surprise really, as the appetite for US mobile venture investment seems to be at an all time high and web giants including Google, Yahoo and AOL all have their targets locked onto mobile media.
What's this got to do with advertising and your brand? Well all this activity is accelerating the shift to mobile rich media, and as we suspected, the UK is beginning to benefit. There are numerous US startups that have established offices here to launch mobile rich media advertising propositions. The most interesting are those that reside at what we call the 'network layer' i.e. mobile ads are inserted by the mobile network operator before they are delivered to consumer's handsets; downloading ad funded content, be it video, music, pictures or games then becomes no more difficult than submitting a single SMS message - no need to install complicated 3rd party applications or navigate java consoles on your mobile.
As a digital agency specializing in mobile we're looking forward to creating campaigns across these pioneering platforms that stretch our clients and their consumers imaginations. But these campaigns will remain experimental until we see a universal currency & measurement for mobile to qualify ROI. The Internet is still struggling with this issue - how long it will be before the mobile industry is able to deliver Nielsen quality ROI data we don't know. What we do know is that our clients increase their sales and market share whenever mobile is integrated into their digital strategy and that's a pretty good start when looking at mobile ROI in my book.
What's this got to do with advertising and your brand? Well all this activity is accelerating the shift to mobile rich media, and as we suspected, the UK is beginning to benefit. There are numerous US startups that have established offices here to launch mobile rich media advertising propositions. The most interesting are those that reside at what we call the 'network layer' i.e. mobile ads are inserted by the mobile network operator before they are delivered to consumer's handsets; downloading ad funded content, be it video, music, pictures or games then becomes no more difficult than submitting a single SMS message - no need to install complicated 3rd party applications or navigate java consoles on your mobile.
As a digital agency specializing in mobile we're looking forward to creating campaigns across these pioneering platforms that stretch our clients and their consumers imaginations. But these campaigns will remain experimental until we see a universal currency & measurement for mobile to qualify ROI. The Internet is still struggling with this issue - how long it will be before the mobile industry is able to deliver Nielsen quality ROI data we don't know. What we do know is that our clients increase their sales and market share whenever mobile is integrated into their digital strategy and that's a pretty good start when looking at mobile ROI in my book.
- Objective of campaign to drive purchase of Dulux Trade paints
- Merchant campaign with in-store POS support
- Aerodeon to deliver Txt2Win technology and management
Aerodeon, has been appointed by Sales Promotion Agency, SMP to help deliver and manage ICI Paints’ first ever product-based SMS marketing activity for their leading brand, Dulux Trade. The campaign, launching in May, consists of the execution of an instant Text 'n' Win campaign themed 'Score & Save’ with the Dulux Trade Top Team.
The Txt2Win promotion uniquely sets out to drive sales and brand awareness for Dulux Trade by offering professional painters & decorators the chance to win one of 1,911 prizes during the lead up to the World Cup in May and June. Prizes include a complete Home Entertainment Centre, Home Cinema Systems, LCD TV’s, Pocket TV’s, Digital Radios and Pocket Radios. The campaign will be supported nationally with POS in all participating Merchant Stores.
Zara Kemp, Account Executive at SMP said of the campaign: "ICI’s target audience for this initiative, painters & decorators, spend the bulk of their working day in ‘mobile mode’ so a Txt2Win was an obvious route to reach and influence them. We expect to drive trade sales significantly with this campaign as we have extended the traditional Txt2Win mechanic with a supporting collection scheme, thus ensuring that everyone can be a winner. Aerodeon won the brief to help deliver the campaign on SMP’s behalf because of their deep expertise in handling national mobile campaigns for major brands."
Speaking of the win Chris Bourke, Managing Director at Aerodeon said: "We’re delighted to support SMP and ICI Paints on this initiative and expect that the combination of a high end prize pool and the association with football will prove irresistible to the target market.”
- Merchant campaign with in-store POS support
- Aerodeon to deliver Txt2Win technology and management
Aerodeon, has been appointed by Sales Promotion Agency, SMP to help deliver and manage ICI Paints’ first ever product-based SMS marketing activity for their leading brand, Dulux Trade. The campaign, launching in May, consists of the execution of an instant Text 'n' Win campaign themed 'Score & Save’ with the Dulux Trade Top Team.
The Txt2Win promotion uniquely sets out to drive sales and brand awareness for Dulux Trade by offering professional painters & decorators the chance to win one of 1,911 prizes during the lead up to the World Cup in May and June. Prizes include a complete Home Entertainment Centre, Home Cinema Systems, LCD TV’s, Pocket TV’s, Digital Radios and Pocket Radios. The campaign will be supported nationally with POS in all participating Merchant Stores.
Zara Kemp, Account Executive at SMP said of the campaign: "ICI’s target audience for this initiative, painters & decorators, spend the bulk of their working day in ‘mobile mode’ so a Txt2Win was an obvious route to reach and influence them. We expect to drive trade sales significantly with this campaign as we have extended the traditional Txt2Win mechanic with a supporting collection scheme, thus ensuring that everyone can be a winner. Aerodeon won the brief to help deliver the campaign on SMP’s behalf because of their deep expertise in handling national mobile campaigns for major brands."
Speaking of the win Chris Bourke, Managing Director at Aerodeon said: "We’re delighted to support SMP and ICI Paints on this initiative and expect that the combination of a high end prize pool and the association with football will prove irresistible to the target market.”
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