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The Challenge
To increase the frequency of purchase amongst target consumers (ages 18-24) and reinforce the brand as exciting, fun and dynamic.

The Solution
An on-pack ‘Breezer Celebrity Lifestyle’ SMS campaign with an innovative mechanic and great prizes was devised to instantly reinforce the dynamic spirit of the brand. The campaign launched September 2002 and will run until June 2004, involving 80 million units. Consumers were offered chances to win four £10,000 spending sprees in Las Vegas and 24 hours living the ‘celebrity life’ in London by texting in a unique code found on the back label of each bottle for an instant win/lose confirmation.

The Impact
The campaign generated a huge response during its first month and produced a significant database of consumer contact points. Aerodeon are now handling Celebrity Txt2 Win II as a result of the ongoing success of Celebrity Txt2Win.

The Challenge:
To increase awareness and build anticipation surrounding the launch of a new variant of Doritos product range through an engaging and dynamic national promotion.

The Solution:
An innovative and highly interactive on-pack SMS campaign that gives the consumer the opportunity to decide on the name of a new Doritos product. The campaign launched on 5th April 2004 and will run until 31st July 2004 and involves the entire Doritos range. Consumers are invited to text in a unique code found on scratchcards within each pack together with their suggested name for the new product. Prizes offered include: Smart Roadster, to be given to the overall winner, 3,800,000 SMS credits, 330,000 Shubuo Flirt Packages (market leader subscription based VAS service which includes flirting tips, party schedules and love horoscopes). In addition the overall winner will have his/her photo printed on the pack of the new product for a month!

The Impact
This campaign has generated a very positive response in its first month and by offering such a high level of consumer involvement it is successfully heightening the consumer experience.
This campaign was undertaken by Aerodeon Turkey

The Challenge
To increase sales and reinforce KitKat’s number one position in the confectionery market through a major national promotion, ‘Britain’s Biggest Break’.

The Solution
An integrated campaign that used SMS to persuade consumers across the UK to stop whatever they were doing to take a 15 minute break on March 21, 2003 at 3pm. The campaign comprised TV, outdoor, radio and print advertising. On-pack marketing across 100 million packs included an innovative heat-activated code that consumers were invited to text in to win prizes and receive regular communication from KitKat. Break tasters were printed on the back of wrappers and winners were notified on March 21, 2003.

The Impact
The campaign outperformed agency and client expectations in terms of business uplift and SMS proved to play a crucial role in marketing mix.

The Challenge
The Diva Starz doll brand was launched in October 2000. By the third year, market share was falling and a fresh campaign was needed to re-energize the brand. Objectives were to drive sales among target consumers and increase interaction with the brand.

The Solution
An integrated campaign that used SMS to engage consumers and drive interaction across online, outdoor, print, postcards and TV. The ‘Do you Diva?’ campaign positioned the dolls as the ultimate style icons. Consumers were invited to text vote for their ‘Real Life Fashion Diva’ e.g. Kylie, in return for a free Diva ring tone and free fashion tips.

The Impact
During the first 30 days of the campaign sales increased by 43% year on year and Diva Starz became the best selling doll in a leading retailer. Market share in the fashion doll category rose 5% in one month. The campaign was the first to include SMS in a TV campaign and was highly commended in the New Media Age Effectiveness 2003 Awards for best use of wireless/ mobile.