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The Challenge
To increase the frequency of purchase amongst target consumers (ages 18-24) and reinforce the brand as exciting, fun and dynamic.

The Solution
An on-pack ‘Breezer Celebrity Lifestyle’ SMS campaign with an innovative mechanic and great prizes was devised to instantly reinforce the dynamic spirit of the brand. The campaign launched September 2002 and will run until June 2004, involving 80 million units. Consumers were offered chances to win four £10,000 spending sprees in Las Vegas and 24 hours living the ‘celebrity life’ in London by texting in a unique code found on the back label of each bottle for an instant win/lose confirmation.

The Impact
The campaign generated a huge response during its first month and produced a significant database of consumer contact points. Aerodeon are now handling Celebrity Txt2 Win II as a result of the ongoing success of Celebrity Txt2Win.

The Challenge:
To increase awareness and build anticipation surrounding the launch of a new variant of Doritos product range through an engaging and dynamic national promotion.

The Solution:
An innovative and highly interactive on-pack SMS campaign that gives the consumer the opportunity to decide on the name of a new Doritos product. The campaign launched on 5th April 2004 and will run until 31st July 2004 and involves the entire Doritos range. Consumers are invited to text in a unique code found on scratchcards within each pack together with their suggested name for the new product. Prizes offered include: Smart Roadster, to be given to the overall winner, 3,800,000 SMS credits, 330,000 Shubuo Flirt Packages (market leader subscription based VAS service which includes flirting tips, party schedules and love horoscopes). In addition the overall winner will have his/her photo printed on the pack of the new product for a month!

The Impact
This campaign has generated a very positive response in its first month and by offering such a high level of consumer involvement it is successfully heightening the consumer experience.
This campaign was undertaken by Aerodeon Turkey

The Challenge
To increase sales and reinforce KitKat’s number one position in the confectionery market through a major national promotion, ‘Britain’s Biggest Break’.

The Solution
An integrated campaign that used SMS to persuade consumers across the UK to stop whatever they were doing to take a 15 minute break on March 21, 2003 at 3pm. The campaign comprised TV, outdoor, radio and print advertising. On-pack marketing across 100 million packs included an innovative heat-activated code that consumers were invited to text in to win prizes and receive regular communication from KitKat. Break tasters were printed on the back of wrappers and winners were notified on March 21, 2003.

The Impact
The campaign outperformed agency and client expectations in terms of business uplift and SMS proved to play a crucial role in marketing mix.

The Challenge
The Diva Starz doll brand was launched in October 2000. By the third year, market share was falling and a fresh campaign was needed to re-energize the brand. Objectives were to drive sales among target consumers and increase interaction with the brand.

The Solution
An integrated campaign that used SMS to engage consumers and drive interaction across online, outdoor, print, postcards and TV. The ‘Do you Diva?’ campaign positioned the dolls as the ultimate style icons. Consumers were invited to text vote for their ‘Real Life Fashion Diva’ e.g. Kylie, in return for a free Diva ring tone and free fashion tips.

The Impact
During the first 30 days of the campaign sales increased by 43% year on year and Diva Starz became the best selling doll in a leading retailer. Market share in the fashion doll category rose 5% in one month. The campaign was the first to include SMS in a TV campaign and was highly commended in the New Media Age Effectiveness 2003 Awards for best use of wireless/ mobile.

United Kingdom

Chris Bourke, Managing Director
2 Sheraton Street
London, W1F 8BH (Show Map)
T: +44 (0) 207 629 0089
F: +44 (0) 207 629 3595
E: chris.bourke (AT) aerodeon.com


Investors

Please refer all queries to investors (AT) aerodeon.com


Turkey

Binatli Tugay, Country Manager
Abdi Ipekci Cad. Azer Is merkezi No 44 Kat 1
80200
Nisantasi/Istanbul
T: +90212 2195398
E: binatli.tugay (AT) aerodeonturkey.com

As an agency with a fresh perspective on mobile advertising you'd expect us to run our business a little differently. Ever wanted to work the hours that suit you? Be rewarded every month for the profits you've helped to generate? Even set your own salary? Our democratic work principles foster innovation, resilience, and self-management and this benefits our clients enormously. Working this way we find our people are motivated, industrious and happy - and this makes our clients happy too.

Whether you have digital production skills, an MBA or plain old common sense, there is always a place at Aerodeon for hard working, team spirited people that want to help businesses grow their brands with brilliant interactive mobile advertising.

Contact careers@aerodeon.com to learn how.

Using consumer insight from industry standard sources our strategic planners work with some of the best creatives in the UK to deliver mobile advertising that increases your brands market share.

We also use proprietary sources to increase the relevance and potency of your mobile advertising. At Aerodeon we believe that the digital networks connecting consumers are equally if not more important than the explicit mediums that support the network. We also believe that understanding the influence consumers exert over one and other within these networks is critical before delivering mobile advertising that really works.

At Aerodeon, we have developed tools and techniques that measure the tide of influence across mobile consumer networks and we can tell you how this impacts your brand. We use this information to deliver mobile interactive advertising that reacts dynamically to the prevailing consumer perception of your brand. The result is mobile advertising that is more relevant, more influential and more likely to win your product or service market share.

Aerodeon was founded by brothers Chris & Kieran Bourke and Andrew Jones in 2000. Sharing 30 years experience in above the line advertising, mobile telecoms and new media strategy they felt that starting what was to become the UK's first mobile marketing agency might be a good idea.

Back then brands found the idea of advertising across mobile innovative but limiting as we didn't have the the rich multimedia handsets that are common today. However, many persisted and grew more creative and together we pushed the boundaries of branding within 160 characters.

This sense of adventure paid off for our first ever client, the BBC, when together we grew sales of Top of the Pops Magazine to substantially take the lead over their closest competitor Smash Hits. Marketing Magazine thought we'd both done well enough to award us the Grand Prix during their inaugral Connections Awards in 2001.

Thankfully, with the advent and growth of the mobile internet, these creative restrictions no longer apply and many of the clients who were bold back in the day's of SMS marketing laid the foundations for todays rich mobile consumer relationships and they are now reaping the rewards.

As the mobile internet and advertising across it converges with the Web we find ourselves today delivering mobile strategy and creative across both mobile and internet platforms on behalf of our clients.

Aerodeon is an advertising agency that connects brands to consumers over mobile networks.

Since 2000, we've worked with leading consumer brands and media owners to develop mobile strategy and big creative ideas that have generated leads, increased market share and shifted brand perception. We've picked up a few awards too; We walked away with the Grand Prix at Marketing Magazine's inaugral digital awards for our work with the BBC and were voted one of the Top Fifty Most Creative Businesses in the UK by FT Creative Review. Our Creative Director is the Mobile Marketing Spokesperson at the IPA, a post he has held since 2003.

Our talent is an eclectic mix of individuals with through-the-line agency and global FMCG backgrounds focused exclusively on delivering hard working mobile advertising that builds brand value.

In today's environment of 'integration' we're proud of the fact that we're very much media-un-neutral. As an advertising medium we believe that the complexity, context and compact nature of mobile presents advertisers with unique challenges that require specialist skills not found in full service digital agencies. We have built an agency around these skills and invest continually in proprietary consumer research and technology that increases the effectiveness of our mobile advertising.

When Aerodeon was launched, as the first mobile marketing agency in the UK, we envisioned a day when mobile would become critical to brands wishing to engage consumers connected digitally. Now that mobile is a 'remote control' for consumer's digital lifestyles we believe that day has finally arrived.

Mobile can help your brand cut through the noise and clutter of traditional advertising and reach a cynical, ad-fatigued UK audience.

Get in touch. We'll show you how.