Nationwide campaign to run from August 04 – October 04
Campaign to build on hype surrounding launch of Fructis Long & Strong shampoo in France
This marks the first mass marketing MMS campaign for a brand
Aerodeon has been appointed by Tutti Quanti, a leading French operational marketing agency, to deliver a highly interactive MMS campaign to support the launch of L’Oreal Garnier’s Fructis Long & Strong shampoo in France.
The campaign, which will run from August 2004 until the end of October 2004, marks the first mass marketing MMS campaign to be run for a specific brand.
Adverts in top French celebrity weekly Voici invite the consumer to send in a picture of themselves, via MMS, to be judged by a panel at Garnier. These pictures will then be short-listed and the top 12 will appear in the magazine over a period of 3 weeks. The overall winner will be given the chance to spend the day like a star with 3,000 euros to spend plus a chauffeur driven limousine and photographer!
The readers of Voici will be given the opportunity to vote, via SMS, for their favourite ‘Miss Long & Strong’. Voters will receive the updated ranking of candidates and will be entered into a prize draw to win a camera phone.
This campaign, which is being undertaken by Aerodeon France, will be supported by flyers and will also be promoted on French radio stations.
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul
For further information or visuals please contact;
Antoine Leveque
Tel: +44153 41 41 88
Email: antoine.leveque@aerodeon.com
Campaign to build on hype surrounding launch of Fructis Long & Strong shampoo in France
This marks the first mass marketing MMS campaign for a brand
Aerodeon has been appointed by Tutti Quanti, a leading French operational marketing agency, to deliver a highly interactive MMS campaign to support the launch of L’Oreal Garnier’s Fructis Long & Strong shampoo in France.
The campaign, which will run from August 2004 until the end of October 2004, marks the first mass marketing MMS campaign to be run for a specific brand.
Adverts in top French celebrity weekly Voici invite the consumer to send in a picture of themselves, via MMS, to be judged by a panel at Garnier. These pictures will then be short-listed and the top 12 will appear in the magazine over a period of 3 weeks. The overall winner will be given the chance to spend the day like a star with 3,000 euros to spend plus a chauffeur driven limousine and photographer!
The readers of Voici will be given the opportunity to vote, via SMS, for their favourite ‘Miss Long & Strong’. Voters will receive the updated ranking of candidates and will be entered into a prize draw to win a camera phone.
This campaign, which is being undertaken by Aerodeon France, will be supported by flyers and will also be promoted on French radio stations.
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee.
Aerodeon has offices in London, Paris, New York and Istanbul
For further information or visuals please contact;
Antoine Leveque
Tel: +44153 41 41 88
Email: antoine.leveque@aerodeon.com
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