Nationwide campaign to run 24 September - 25 October 2003
Campaign to raise awareness of the Party's policy to abolish university tuition fees
Competition gives students the chance to get their tuition fees paid for the year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by The Conservative Party to support its first SMS campaign. The campaign, which aims to raise awareness of the Party's policy to scrap university tuition fees, takes place from 24 September - 25 October 2003.
The campaign targets students attending university fresher fairs across the UK who are facing the threat of top-up fees and rising student debt. Posters and leaflets will invite students to text 'NO FEES 4', followed by their university name, to be entered into a competition. The grand draw takes place on 25 October 2003 and prizes include the chance to get their tuition fees paid for the year and discount rail cards. Students are able to opt-in to receive future messages from the Party.
The Conservative Party have decided to use the increasingly pervasive medium of text messaging to reach students, putting the Party at the forefront of new campaigning techniques. The interactive campaign has been designed to tackle student apathy and encourage them to get involved in politics during university.
Chris Bourke, Aerodeon UK MD, says; "A first for any political party in the UK, this campaign signals the increasingly vital role that SMS plays in the marketing mix. We look forward to using our experience in the youth market to ensure its success."
Damian Green, Shadow Education Secretary, said; "This government has betrayed parents and students across the country. Our policy will mean that after the next General Election no students entering higher education will have to pay tuition fees. Conservative Future's competition invites students to get a head start by winning a year's payment by texting their support for our campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke+ 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Campaign to raise awareness of the Party's policy to abolish university tuition fees
Competition gives students the chance to get their tuition fees paid for the year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by The Conservative Party to support its first SMS campaign. The campaign, which aims to raise awareness of the Party's policy to scrap university tuition fees, takes place from 24 September - 25 October 2003.
The campaign targets students attending university fresher fairs across the UK who are facing the threat of top-up fees and rising student debt. Posters and leaflets will invite students to text 'NO FEES 4', followed by their university name, to be entered into a competition. The grand draw takes place on 25 October 2003 and prizes include the chance to get their tuition fees paid for the year and discount rail cards. Students are able to opt-in to receive future messages from the Party.
The Conservative Party have decided to use the increasingly pervasive medium of text messaging to reach students, putting the Party at the forefront of new campaigning techniques. The interactive campaign has been designed to tackle student apathy and encourage them to get involved in politics during university.
Chris Bourke, Aerodeon UK MD, says; "A first for any political party in the UK, this campaign signals the increasingly vital role that SMS plays in the marketing mix. We look forward to using our experience in the youth market to ensure its success."
Damian Green, Shadow Education Secretary, said; "This government has betrayed parents and students across the country. Our policy will mean that after the next General Election no students entering higher education will have to pay tuition fees. Conservative Future's competition invites students to get a head start by winning a year's payment by texting their support for our campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke+ 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Nationwide campaign to run August-September 2003
Campaign to target text messaging-savvy males and females
System offers flexibility to deliver innovative and effective SMS campaigns
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by Nestle to deliver an SMS sampling campaign to support the launch of KitKat Kubes, a new and innovative extension of the nation's number one confectionery brand, KitKat.
The campaign, which takes place from August-September 2003 aims to seed KitKat Kubes, a bitesize variant of the UK's best-selling confectionery brand, with members of the core target group in order to create demand for the product. The campaign targets text messaging-savvy male and female 16 to 25 year olds. While it is traditionally women who buy bitesize products, KitKat are confident that Kubes will bring new male users into that area of confectionery.
The campaign will tease and delight both loyal KitKat consumers, (who have opted in to receive further promotional offers after participating in Nestle KitKat's 'Britain's Biggest Break' campaign earlier this year) and target consumers from Aerodeon's media partner SMS databases with engaging on-brand messages which will give them the opportunity to request free samples of the product direct from their phone.
A Nestle spokesperson commented, "KitKat Kubes targets young people on the move, so the fit with mobile marketing is perfect. We decided to exploit this through direct text message marketing which has proven, through our earlier activity with Britain's Biggest Break, to deliver high response rates and consumer interaction."
Chris Bourke, Aerodeon UK Managing Director commented, "With the experience we gained developing the extremely successful SMS campaign for Nestle's Britain's Biggest Break earlier this year we are well placed to handle this campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Campaign to target text messaging-savvy males and females
System offers flexibility to deliver innovative and effective SMS campaigns
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it has been appointed by Nestle to deliver an SMS sampling campaign to support the launch of KitKat Kubes, a new and innovative extension of the nation's number one confectionery brand, KitKat.
The campaign, which takes place from August-September 2003 aims to seed KitKat Kubes, a bitesize variant of the UK's best-selling confectionery brand, with members of the core target group in order to create demand for the product. The campaign targets text messaging-savvy male and female 16 to 25 year olds. While it is traditionally women who buy bitesize products, KitKat are confident that Kubes will bring new male users into that area of confectionery.
The campaign will tease and delight both loyal KitKat consumers, (who have opted in to receive further promotional offers after participating in Nestle KitKat's 'Britain's Biggest Break' campaign earlier this year) and target consumers from Aerodeon's media partner SMS databases with engaging on-brand messages which will give them the opportunity to request free samples of the product direct from their phone.
A Nestle spokesperson commented, "KitKat Kubes targets young people on the move, so the fit with mobile marketing is perfect. We decided to exploit this through direct text message marketing which has proven, through our earlier activity with Britain's Biggest Break, to deliver high response rates and consumer interaction."
Chris Bourke, Aerodeon UK Managing Director commented, "With the experience we gained developing the extremely successful SMS campaign for Nestle's Britain's Biggest Break earlier this year we are well placed to handle this campaign."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Aerodeon France to launch first consumer on-pack SMS campaign for Ballantine's Original Character Whisky
Aerodeon Turkey to launch nationwide six-week campaign for YKM department stores
Offices established in Paris and Istanbul this year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced the launch of campaigns in France and Turkey following its recent global expansion.
Forthcoming campaigns for Aerodeon France include the first consumer on-pack SMS campaign for Ballantine's Original Character Whisky. The campaign, which will run from September - December 2003, was developed together with agency 141 Worldwide. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance to win tickets to attend a six nations rugby match in Scotland.
Aerodeon Turkey is to launch a nationwide campaign for YKM department stores, together with Bonus card and GSM operator Turkcell, on 15 September 2003. The promotion, involving all 39 stores, will comprise national print, radio, posters and in-store advertising, and aims to increase the customer database whilst building brand awareness. Consumers will be given the chance to win prizes including holidays, flights, mobile phones and free air-time from Turkcell.
Recent campaigns by Aerodeon Turkey include; the first mobile marketing campaign using reverse billing technology for Sushico & Chinese restaurants in May-July 2003; a nationwide SMS campaign for Efes Pilsen Beer houses in June 2003 and the first SMS campaign for Nokia in Turkey in July 2003.
Chris Bourke, Aerodeon UK Managing Director, says, "This is an exciting time for Aerodeon. These campaigns signal that our vision of an international network is coming to fruition and that the hard work by our European offices is paying off."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Anna Sargent + 44 (0) 207 629 0089
anna.sargent@aerodeon.com
Aerodeon Turkey to launch nationwide six-week campaign for YKM department stores
Offices established in Paris and Istanbul this year
LONDON, UK - Aerodeon, the mobile marketing agency, today announced the launch of campaigns in France and Turkey following its recent global expansion.
Forthcoming campaigns for Aerodeon France include the first consumer on-pack SMS campaign for Ballantine's Original Character Whisky. The campaign, which will run from September - December 2003, was developed together with agency 141 Worldwide. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance to win tickets to attend a six nations rugby match in Scotland.
Aerodeon Turkey is to launch a nationwide campaign for YKM department stores, together with Bonus card and GSM operator Turkcell, on 15 September 2003. The promotion, involving all 39 stores, will comprise national print, radio, posters and in-store advertising, and aims to increase the customer database whilst building brand awareness. Consumers will be given the chance to win prizes including holidays, flights, mobile phones and free air-time from Turkcell.
Recent campaigns by Aerodeon Turkey include; the first mobile marketing campaign using reverse billing technology for Sushico & Chinese restaurants in May-July 2003; a nationwide SMS campaign for Efes Pilsen Beer houses in June 2003 and the first SMS campaign for Nokia in Turkey in July 2003.
Chris Bourke, Aerodeon UK Managing Director, says, "This is an exciting time for Aerodeon. These campaigns signal that our vision of an international network is coming to fruition and that the hard work by our European offices is paying off."
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Anna Sargent + 44 (0) 207 629 0089
anna.sargent@aerodeon.com
Campaign to raise awareness of new Next Generation Ultra Gel
Simplicity of campaign reflects brand values and preferred communication style of consumers
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it is to support the first pan-European SMS sampling campaign for Brylcreem, the UK's leading male hairstyling brand*.
Throughout the eight-week campaign, which takes place from August-October 2003, Brylcreem will be distributing thousands of Next Generation Ultra Gel samples to young men across six holiday destinations aims to raise awareness of the product. The campaign involves a competition to win prizes including holiday packages and Sony Playstation™ consoles and games.
The mechanic involves consumers texting a code found on their sample pack which will be distributed at Club 18-30 'welcome' meetings. Consumers will then be entered into a grand draw and informed of their win/lose status on return to the UK. All participants are offered the opportunity to tell Sara Lee, via SMS, what they think of the product.
A Sara Lee Household & Bodycare spokesperson said; "When guys are on holiday they want to look their best, so it is the ideal time to sample. We also wanted to turn a sampling exercise into something a bit different. The guys have the chance to win next year's holiday with their mates just by texting. The simplicity of the campaign reflects Bryclreem's brand values and perfectly fits in with young guys, who are increasingly taking their phones on holiday and using SMS."
Chris Bourke, Aerodeon Managing Partner commented, "This campaign is further evidence that SMS is a crucial ingredient in the marketing mix. With our significant experience of the youth market and large-scale FMCG projects we are well placed to support Brylcreem in its first venture into mobile marketing."
*Source: IRI data 2003
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
Simplicity of campaign reflects brand values and preferred communication style of consumers
LONDON, UK - Aerodeon, the mobile marketing agency, today announced that it is to support the first pan-European SMS sampling campaign for Brylcreem, the UK's leading male hairstyling brand*.
Throughout the eight-week campaign, which takes place from August-October 2003, Brylcreem will be distributing thousands of Next Generation Ultra Gel samples to young men across six holiday destinations aims to raise awareness of the product. The campaign involves a competition to win prizes including holiday packages and Sony Playstation™ consoles and games.
The mechanic involves consumers texting a code found on their sample pack which will be distributed at Club 18-30 'welcome' meetings. Consumers will then be entered into a grand draw and informed of their win/lose status on return to the UK. All participants are offered the opportunity to tell Sara Lee, via SMS, what they think of the product.
A Sara Lee Household & Bodycare spokesperson said; "When guys are on holiday they want to look their best, so it is the ideal time to sample. We also wanted to turn a sampling exercise into something a bit different. The guys have the chance to win next year's holiday with their mates just by texting. The simplicity of the campaign reflects Bryclreem's brand values and perfectly fits in with young guys, who are increasingly taking their phones on holiday and using SMS."
Chris Bourke, Aerodeon Managing Partner commented, "This campaign is further evidence that SMS is a crucial ingredient in the marketing mix. With our significant experience of the youth market and large-scale FMCG projects we are well placed to support Brylcreem in its first venture into mobile marketing."
*Source: IRI data 2003
About Aerodeon
Aerodeon (www.aerodeon.com) was established in February 2000 as the UK's first mobile marketing agency and is a pioneer in the creative use of wireless technology. It provides innovative, high-impact and effective campaigns to global brands such as Procter & Gamble, Nestle, Mattel and Sara Lee. Aerodeon currently has over 1.5 million aggregated permission based opt-in consumers across its media-owned SMS databases in the UK.
In December 2002 Aerodeon developed the first nationwide wireless marketing campaign in the USA, as part of AT&T Wireless sponsorship of American Idol 2, and in July 2003 the company opened a New York office. To offer mobile marketing campaigns Aerodeon works closely with key carriers and strategic partners such as Wireless Information Network (WIN).
Aerodeon has received many industry awards and was included in the Financial Times annual review of the UK's Top 50 Creative Businesses in October 2002 in recognition of its expertise in mobile marketing.
For further information please contact:
Sue Cooke + 44 (0) 207 629 0089
sue.cooke@aerodeon.com
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