Bacardi Breezer, one of the UK’s leading Premium Packaged Spirit brands, has teamed up with marketing communications agency Attention and Mobile Marketing agency Aerodeon to launch their first on-pack SMS promotion.
Launching January 2003, The Bacardi Breezer Celebrity Lifestyle campaign aims to increase the frequency of purchase amongst Bacardi Breezer consumers by offering the opportunity to win a 5* holiday for 4, to Las Vegas with £10,000 to spend as well as 5 prizes offering 24 hrs of luxury ‘Celebrity Styled Living’ in London.
To win, consumers simply text a unique code found on the neck of each bottle for an instant win/lose confirmation. At 25p per entry, playing costs consumers less than the price of a first class stamp.
Scott Lenik, Managing Director of Attention commented, “We know that Bacardi Breezer consumers are receptive to SMS marketing but we wanted to give them the opportunity to win truly unique and exciting prizes that reflect the brand values of Breezer. With SMS we’re able to instantly reinforce the dynamic spirit of the brand and augment the experience of enjoying a Breezer by offering a Celebrity Lifestyle.”
Chris Bourke, Aerodeon Managing Partner commented, ”We’re delighted that we’ve been chosen to support Bacardi Breezer in its first venture into Mobile Marketing. We’re committed to bringing our experience of large scale FMCG projects to bear on this campaign to ensure its success.”
Bacardi Breezer Spokesperson “We’re delighted to be working with Attention and Aerodeon on our first venture into Mobile Marketing for Bacardi Breezer. Our expectations for the campaign are high but we’re confident that Attention and Aerodeon’s reputations in their respective disciplines will ensure that the results are delivered.”
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Launching January 2003, The Bacardi Breezer Celebrity Lifestyle campaign aims to increase the frequency of purchase amongst Bacardi Breezer consumers by offering the opportunity to win a 5* holiday for 4, to Las Vegas with £10,000 to spend as well as 5 prizes offering 24 hrs of luxury ‘Celebrity Styled Living’ in London.
To win, consumers simply text a unique code found on the neck of each bottle for an instant win/lose confirmation. At 25p per entry, playing costs consumers less than the price of a first class stamp.
Scott Lenik, Managing Director of Attention commented, “We know that Bacardi Breezer consumers are receptive to SMS marketing but we wanted to give them the opportunity to win truly unique and exciting prizes that reflect the brand values of Breezer. With SMS we’re able to instantly reinforce the dynamic spirit of the brand and augment the experience of enjoying a Breezer by offering a Celebrity Lifestyle.”
Chris Bourke, Aerodeon Managing Partner commented, ”We’re delighted that we’ve been chosen to support Bacardi Breezer in its first venture into Mobile Marketing. We’re committed to bringing our experience of large scale FMCG projects to bear on this campaign to ensure its success.”
Bacardi Breezer Spokesperson “We’re delighted to be working with Attention and Aerodeon on our first venture into Mobile Marketing for Bacardi Breezer. Our expectations for the campaign are high but we’re confident that Attention and Aerodeon’s reputations in their respective disciplines will ensure that the results are delivered.”
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
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