Protein is the music marketing consultancy division of PeopleSound, offering consultancy, creative, music selection, licensing and manufacturing services. As a true independent, Protein's parent, Vitaminic, works with over 1,200 top record labels and 80,000 artists day to day. Protein put together virtually every kind of music promotion for blue chip brand and media clients and will now be able to offer these promotions over mobiles.
Aerodeon is a wireless marketing agency, working for leading youth brands and content owners. Aerodeon has recently won a number of prestigious awards for its campaigns, including those for Ministry of Sound and EastWest Records. These campaigns have successfully exploited the popularity of text messaging amongst music based communities.
Examples of how the two companies will be working together include:
V-teams. V-teams are a way of harnessing the energy of an artists fanbase, through targeted, viral text messaging. 'Fan get fan' recruiting across email, web and SMS, is cost effective marketing as the customers do the work! SMS marketing alone has built the So Solid fanbase to over 50,000.
Music promotions. Many brands are keen to associate themselves with music and to use the popularity of the latest acts to promote their products. For example, a free ringtone with every product purchased. Protein offers unrivalled expertise at selecting and licensing the most appropriate tracks for target markets and Aerodeon is able to create and execute the campaigns to meet brand objectives.
Aerodeon Managing Director, Andrew Jones, commented, "Text messaging has proved to be a very successful marketing tool for the music industry. This partnership will give many more brands access to proven mobile music marketing techniques'
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Aerodeon is a wireless marketing agency, working for leading youth brands and content owners. Aerodeon has recently won a number of prestigious awards for its campaigns, including those for Ministry of Sound and EastWest Records. These campaigns have successfully exploited the popularity of text messaging amongst music based communities.
Examples of how the two companies will be working together include:
V-teams. V-teams are a way of harnessing the energy of an artists fanbase, through targeted, viral text messaging. 'Fan get fan' recruiting across email, web and SMS, is cost effective marketing as the customers do the work! SMS marketing alone has built the So Solid fanbase to over 50,000.
Music promotions. Many brands are keen to associate themselves with music and to use the popularity of the latest acts to promote their products. For example, a free ringtone with every product purchased. Protein offers unrivalled expertise at selecting and licensing the most appropriate tracks for target markets and Aerodeon is able to create and execute the campaigns to meet brand objectives.
Aerodeon Managing Director, Andrew Jones, commented, "Text messaging has proved to be a very successful marketing tool for the music industry. This partnership will give many more brands access to proven mobile music marketing techniques'
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
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