Leading youth mobile marketing agency Aerodeon and the UK's leading SMS aggregator WIN have formed a strategic partnership. The partnership is a consequence of requests from brand and media clients who want to cherry pick the best in the business - Aerodeon for its creative agency skills and WIN for it technology expertise - and to experience a single service.
This represents a significant development for mobile marketing, now in its third year. The increasing capability of mobile network, handset and billing technologies, that offers so much potential for brands and media owners, brings with it a greater need for specialist skills. This partnership is a recognition of the need to provide clients with easy access to a single service that can fully exploit this potential.
Chris Bourke, Aerodeon Technology Director commented, "We're extremely excited about this relationship. It confirms both parties leadership in their respective parts of the mobile marketing value chain and offers our clients a single interface to our collective ability, namely best of breed mobile marketing and supporting SMS delivery"
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
This represents a significant development for mobile marketing, now in its third year. The increasing capability of mobile network, handset and billing technologies, that offers so much potential for brands and media owners, brings with it a greater need for specialist skills. This partnership is a recognition of the need to provide clients with easy access to a single service that can fully exploit this potential.
Chris Bourke, Aerodeon Technology Director commented, "We're extremely excited about this relationship. It confirms both parties leadership in their respective parts of the mobile marketing value chain and offers our clients a single interface to our collective ability, namely best of breed mobile marketing and supporting SMS delivery"
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
CD:UK Magazine to Launch Celeb Voicemail Service
Readers of CD:UK magazine will shortly be able to have their mobile phones answered by their favourite celebs from the popular Saturday morning TV show. Each week the pop stars who appear on the TV show will be invited to record a special message which will be offered exclusively to CD:UK magazine readers. Each celeb voicemail will cost £3 and is available to readers with phones on all mobile networks. Just imagine the excitement of having Gareth Gates answering your mobile when you're otherwise occupied!
Readers will also be able to buy CD:UK ringtones by simply sending a text message with the name of the artist. These will cost £2. The ringtones market to date has been dogged by poor quality providers offering ringtones using premium rate voice lines. This new service will be available to customers via a fixed price text service across all networks with the quality of the ringtones being guaranteed by CD:UK.
Sugar Magazine to Launch Premium Gossip Service
Sugar magazine, the UK's leading teen title, is to be the first magazine in the UK to launch a premium text gossip service. The service is the first cross-network reverse charge service launched by a magazine, which means readers with phones on all networks will be able to request the gossip by simply sending in a text message. For a charge of £1, readers will be able to text in the name of their favourite celeb and in return receive the latest gossip about the star from the magazine's editor.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Readers of CD:UK magazine will shortly be able to have their mobile phones answered by their favourite celebs from the popular Saturday morning TV show. Each week the pop stars who appear on the TV show will be invited to record a special message which will be offered exclusively to CD:UK magazine readers. Each celeb voicemail will cost £3 and is available to readers with phones on all mobile networks. Just imagine the excitement of having Gareth Gates answering your mobile when you're otherwise occupied!
Readers will also be able to buy CD:UK ringtones by simply sending a text message with the name of the artist. These will cost £2. The ringtones market to date has been dogged by poor quality providers offering ringtones using premium rate voice lines. This new service will be available to customers via a fixed price text service across all networks with the quality of the ringtones being guaranteed by CD:UK.
Sugar Magazine to Launch Premium Gossip Service
Sugar magazine, the UK's leading teen title, is to be the first magazine in the UK to launch a premium text gossip service. The service is the first cross-network reverse charge service launched by a magazine, which means readers with phones on all networks will be able to request the gossip by simply sending in a text message. For a charge of £1, readers will be able to text in the name of their favourite celeb and in return receive the latest gossip about the star from the magazine's editor.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Health & Beauty brand L'Oreal Paris has appointed mobile marketing agency Aerodeon to run a world cup campaign for Special FX Out of Bed its fibre putty hairstyling product for young men.
The campaign is based around a fun wake up service that plays on the fact that most England matches are unsociably early. Out of Bed, one of the Studio Line range's top sellers, is a fast and easy way to create a lasting messed up effect - perfect for the young male football enthusiast who has gone to bed too late and will need to get up in a hurry but still wants to have the right look.
The campaign will be launched with a full page ad in FHM's June issue. Fans will be invited to register for the service by texting in a key word and in return receive entertaining, irreverent messages to get them out of bed in advance of each game.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
The campaign is based around a fun wake up service that plays on the fact that most England matches are unsociably early. Out of Bed, one of the Studio Line range's top sellers, is a fast and easy way to create a lasting messed up effect - perfect for the young male football enthusiast who has gone to bed too late and will need to get up in a hurry but still wants to have the right look.
The campaign will be launched with a full page ad in FHM's June issue. Fans will be invited to register for the service by texting in a key word and in return receive entertaining, irreverent messages to get them out of bed in advance of each game.
Notes for editors
Aerodeon is the UK’s leading wireless marketing agency specialising in the youth market. Aerodeon was the winner of the Marketing Connections Wireless Marketing Award for 2000 and the Grand Prix and were awarded in a further three category's at the 2001 ceremony.
For further information please contact:
Andrew Jones 020 7629 0089
andrew.jones@aerodeon.com
Sidebar
- Eat Up
